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Mercury announces sponsorship of Summer Games

Estevan Mercury Publications will be the exclusive print media sponsor of the 2016 Saskatchewan Summer Games in Estevan.
mercury summer games sponsorship
Estevan Mercury Publications announced a $30,000 sponsorship commitment to the 2016 Sask. Summer Games Committee on Tuesday morning.

Estevan Mercury Publications will be the exclusive print media sponsor of the 2016 Saskatchewan Summer Games in Estevan.

An announcement made on Tuesday confirmed the Mercury’s involvement in the Games as a gold sponsor of the event, donating $30,000 in advertising and outlining plans to provide up-to-date coverage of the provincial sporting tournament that will run July 24 to 30 next summer.

Mercuryreaders will have to look no further for complete coverage during the Games. The newspaper will also be running weekly features of each event in the weeks leading up to the Games.

As part of the coverage of the event next summer, the Mercury will be publishing daily results with a new publication dedicated to the event and letting readers know which events will be happening throughout the current day. This report will be distributed and available at all of the venues as well as the athletes’ dormitories.

Mercurypublisher Brant Kersey said the Sask. Summer Games is an opportunity that cannot be ignored.

“It’s been more than 30 years since we hosted an event of this magnitude, it was a no-brainer to get on board by way of marketing and coverage leading up to and during the Games,” he said.

“We’ve come a long way in the newspaper industry since the games were last held here in Estevan. There is so much more we can offer the public this time around, and we’ll be sure to keep everyone up-to-date as the action happens via our printed products and online.”

During the Games, visitors to the Mercury website will be able to easily find up-to-date information and updates related to the Games by using a tab, which will be located at the top of our site and will be dedicated to the Summer Games.

"The Estevan Mercury has been a big supporter of bringing the Games to Estevan, even when it was just a dream for a couple of us,” said Brian Senchuk, co-chair of the Estevan 2016 Sask. Summer Games Committee. “They helped us spread the word that we were in the planning stages, which enabled us to gather all the sports together and establish our Bid Committee. In the days prior to the site evaluation committee coming to visit, the Mercury helped us rally the support of the community to demonstrate our readiness for the Games. In my mind, they were a key factor in our successful bid.”

The Estevan Mercury was a big part of the Saskatchewan Summer Games in 1980, and Kersey said the publication is committed to playing a key role in next year’s event.

“Our first meeting with Brian Senchuk and Brenda Lyons got the ball rolling. Now, working directly with Brenda and Nicole Clow the process has been terrific. The committee they have working on the games is second to none,” Kersey added.

The Mercurywill be printing a Special Keepsake Edition previewing the Games.

“We are fortunate in Estevan to have media that supports local initiatives that enrich our community. The Mercury has been very supportive in covering the events thus far on our road to the Games. We are very confident that the coverage that they will provide our community and our visitors during the Games will be second to none,” said Brenda Lyons, marketing and promotions co-chair of the Estevan Games.

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