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Student-driven business makes $11,000 in gross profit

Treat Yourself recovers from slow start and makes big money, wins award
ECS junior achievement
This year’s student-driven business, which originated from Estevan Comprehensive School’s business class, won the Most Improved Company Award at the Junior Achievement Business Hall of Fame Awards banquet in Regina on June 4. Photo submitted.

A local business has made $11,000 in gross profit off of Estevan's sweet tooth, while also making noise at the Junior Achievement Business Hall of Fame Awards banquet in Regina. 

Estevan Comprehensive School’s entrepreneur class won the Most Improved Company Award at this year's banquet after a strong finish to the semester, despite the setbacks they had during the initial planning stages of their company. 

"This group had a little bit of trouble getting started at first," said Josh LeBlanc, the business class teacher overseeing the student-driven business, which this year, decided to sell eatable cookie dough available in three flavours. 

LeBlanc noted some troubles establishing a creative business plan that ultimately set them back about a month. He said this setback was noted in the report he submitted to the Junior Achievement selection committee, in addition to the dedication his students showed once they began selling their product. 

"They did everything they had to in order to be successful," LeBlanc said. 

Hailey Dukart, president of Treat Yourself, said the award accurately reflected their company's progress. 

"We were pretty happy to get that award because we did improve a lot this semester," Dukart said. 

An individual award was won by Treat Yourself's vice president of information and online sales, Robert Godfrey, who took home the IT Excellence Award, which recognizes a student's contributions to their company's online identity. 

"It was important to have a strong online presence," Godfrey said, adding they tapped into various social media apps, like Facebook and Twitter, to connect further with members of the community. 

Dukart and Godfrey expressed excitement within the banquet's bustling atmosphere. 

"It was really exciting, and it was just great meeting the other companies," Dukart said. 

The experience and business savvy gained through Treat Yourself has piqued the interests of Dukart and Godfrey, who said they are strongly considering to pursue a career in business. 

"Simply having this experience is great," Godfrey said. 

The school year is nearing an end, but Dukart said Treat Yourself continues to sell what's left of its product before the end of the school year. She also said they do delivieries.

LeBlanc said he continues to be impressed by his students' achievements and thanked the community for its support of the program. 

He noted how important Junior Achievement is to southern Saskatchewan. 

"There's a huge push for us to bring the business and business literacy component into schools," he said, adding the program not only teaches students about business, but provides them with valuable resources they can turn to outside of school. "Junior Achievement is trying hard to fill that gap."