The Alice Cooper concert at Affinity Place in August wound up losing money for the City of Estevan.
Financial statements for the concert featuring the rock icon were released at Monday night’s meeting of Estevan city council. City treasurer Trudy Firth said the concert sustained a net loss of $17,721.25.
Total revenues were $170,860.51, with $148,791.69 coming through ticket sales and $22,068.82 from concession and merchandise sales.
Expenses were at $188,581.76. The cost for the musician was $141,140.08, which accounted for the largest expense. Production was $23,372.45, advertising was $11,952.54, security was $7,229.20, and administration was $4,887.49.
“There really was a positive response to the show, and they said they enjoyed the venue and there was great sound,” said Firth.
She believes the concert needed to sell about 200 more tickets to break even.
At a council meeting the night after the concert, council members said they hoped the show would break even or even make a small amount of money.
The report was filed just a few days before Friday night’s concert with John Mellencamp at Affinity Place. That concert had a few hundred tickets still available as of Monday evening, with most of the available tickets on the back of the floor towards the sound area.
Council members are confident that the show will make money, and offset the losses from the Cooper concert.
This week’s edition of the Mercury will have more on this story.
