Your community newspaper offerings in the Energy City and southeast Saskatchewan are taking on a different look beginning next week.
Prairie Newspaper Group, an arm of Glacier Media, is merging the best of both worlds in their weekend publications to bring one major and significant product to local and regional readers.
Lifestyles and the Southeast Trader Express will be uniting under one distinct banner. Southeast Lifestyles which will be published and distributed every weekend to accommodate readers and advertisers with a guaranteed circulation in excess of 7,200 copies weekly.
This paper, a companion publication of the established Estevan Mercury, which is distributed in Estevan and area every Wednesday, will continue to focus on positive news events, deliver feature articles and photos of interesting people, places and things in southeast Saskatchewan, as well as offering up a series of thought provoking editorials, columns and opinion pieces.
“We have taken the best of both publications and melded them into one package of news and entertainment,” said Norm Park, Mercury editor.
“Southeast Lifestyles is going to be a high quality newspaper,” said Lifestyles editor David Wilberg. “We are bringing the best attributes of both papers into this new publication. The great human interest and community stories found in Lifestyles, and the features such as Faces and Cheers & Jeers seen in the Southeast Trader Express.”
This new package will continue to include the regular advertising specials within the newspaper, as well as commercial flyers and pamphlets as in the past with the Trader and Lifestyles publications when they were separate entities.
With the amalgamation, will come growth, with the new publication expanding to more pages of news and entertainment on a weekly basis.
“Clients can be assured of continuity. Our advertising sales representative team that the community has come to rely on, will be there for them and the advertising, flyers and promotion content will be in one convenient weekend package,” said Cindy Beaulieu, the Mercury and Southeast Lifestyles’ sales manager. “The new look, we trust, will be welcomed and, of course, we will seek feedback, since this is your community newspaper.”
“The Mercury has been delivering the good news, and the bad news to this community in the midweek publication for the past 113 years and that mandate is not changing,” said Park. “We will continue to be the number 1 source of reliable news gathering in Estevan, and will always be there with the latest in news, features, sports, business articles and photos.”
The redesign of the weekend publication that will be delivered to local and regional households and businesses next week, has been led by production team leader
Trinda Jocelyn.
