A new pilot program intends to utilize various community locations to bring awareness to parks and green spaces in the City of Estevan.
The Rock Drop program is a pilot project which will involve a partnership between Estevan Leisure Services and Tourism Estevan.
The program involves location clues released through social media channels as to where “rocks” are hidden in the Estevan area. Each rock will have a Shop Estevan gift card inside, valued at $50-$250. Every Wednesday, starting July 7, for an eight-week period, a new rock will be hidden, and a clue will be announced on the channel.
Program manager Erin Wilson said the program is beneficial for community members to become aware of the many parks and green spaces in Estevan and get community members engaged with more summer programming offered within the city.
“We hope this program will be valued by many residents in the community, not just families who we have normally focused the summer programs on,” said Wilson. “It will help them get out and explore our community with a great incentive of some cold hard cash.”
The program will be evaluated throughout the eight weeks. Changes may arise to suit demand or other opportunities.
“We modelled this program after hearing of a similar program on Vancouver Island,” shared Rebecca Westling, destination marketing and communications consultant. “The program there has expanded to have sponsors, partnerships and has seen people travelling across the Greater Victoria area in search of the prized rock.”
Westling welcomes residents and visitors to come to the community and try and find it in Estevan.
