Sears Canada is unveiling a fresh logo to carry the national retailer forward. This new look represents the most recent development in a series of strategic initiatives to re-invigorate and revitalize Sears Canada across all lines of business from e-commerce to in-store experiences, and from merchandise selection and curation to marketing communications.
In Canada since 1953, this is the brand’s most dramatic logo transformation in 32 years. The clean and contemporary logo features a timeless font with a fresh take on the maple leaf, signaling a redefined modern era for the brand.
“We are proud to unveil this symbol of reinvention for Sears Canada,” said Brandon G. Stranzl, executivechairman of Sears Canada. “Sears is changing, and our new logo asserts the modern and streamlined image and consumer experience for which we are striving in-store and online.”
Sears is focused on moving Sears physical retail stores to a more productive model, with a customer-focused assortment and a more flexible layout to optimize productivity and in-store experience. Over the coming months, consumers can also expect an improved online shopping experience resulting from significant e-commerce enhancements as well as the introduction of new name brand fashion lines, all focused on the goal of providing consumers great quality products at amazing prices.
Sears Canada, which employs more than 17,000 Canadians with 154 corporate stores and 106 Hometown stores nationwide, is committed to evolving and modernizing its business model in order to better compete in Canada’s fiercely competitive retail landscape.
Canadians across the country can expect to see the new logo later in the fall, when the website is rolled out nationwide, and on newly designed Sears shopping bags, Catalogues, and retail store flyers.
