To mark the season of giving, Potash Corporation of Saskatchewan Inc. (PotashCorp) launched a $1,000,000 matching gift challenge to support Saskatchewan's food banks.
Wayne Brownlee, PotashCorp's Executive Vice President and Chief Financial Officer, kicked off the campaign at the Saskatoon Food Bank and Learning Centre, explaining PotashCorp will match every dollar donated to food banks in Saskatchewan through January 15, 2013, up to a total of $1 million.
"At PotashCorp, we're focused on the challenge of feeding the world, but everyone can help feed their neighbours, especially during the holiday season," Brownlee said. "By matching every dollar donated to Saskatchewan food banks, we can help these important organizations bring comfort to those in need. We're challenging our Saskatchewan neighbours and communities to help double donations and address the issue of hunger here at home."
The funds raised through the challenge will help food banks across the province buy supplies, restock shelves and support Saskatchewan's vulnerable citizens.
"Here at the Saskatoon Food Bank and Learning Centre, we see people who are struggling to make ends meet every day.
PotashCorp's matching gift challenge not only supports our community over the holiday season, it inspires generosity in others, allowing us to better meet the needs of our community throughout the year. People really appreciate knowing their donations will be doubled," said Laurie O'Connor, the centre's Executive Director.
The 2011 matching gift campaign in support of Saskatchewan food banks helped to raise more than $2 million, nourishing hungry families and restocking shelves at 19 food banks and nine affiliated locations across the province.
As the world's largest crop nutrient company, PotashCorp plays an integral role in global food production. The company produces the three essential nutrients required to help farmers grow healthier, more abundant crops. With global population rising and diets improving in developing countries, crop nutrients such as potash, phosphates and nitrogen offer a responsible and practical solution to help produce the food we need, from the land we have.
