North Battleford’s downtown is going to see new branding.
At a meeting of city council last week, director of planning and development Jennifer Niesink spoke at length about the new logo for North Battleford Downtown, which will be seen throughout the downtown core as part of revitalization efforts. The effort stems from recommendations in the Downtown Master Plan.
The logo includes a silhouette of the skyline of North Battleford depicting the buildings along the 1100 block of 101st Street facing west, including the RBC Tower.
The top of the logo also depicts a wheat stock, reflecting the importance of agriculture in the area. The colors included are the city colors of blue and green, as well as the regional colors of light orange/yellow and blue used by Destination Battlefords in their branding of the Battlefords.
“The colors come from the city logos and community logos combined,” said Niesink.
The logo, which had been included in the 2018 budget, was developed by Stealth Media in consultation with stakeholders in the area.
The branding also includes a slogan of “inspire ambition.”
By coming up with the branding, Niesink said, they also are respecting the long history of downtown and the local economy.
The logo will be included on signs that will be put up in the downtown area; as well, it will also be rolled out as part of downtown engagement events taking place throughout the year.
The City of North Battleford is also calling for the public to be part of the revitalization of the downtown area by helping it depict “North Battleford through the Years” on its downtown banners.
“More specifically,” says a release from the city, “we are looking for any kind of photos that showcase the heritage of North Battleford: they can portray locations, buildings, events or every day life from the past, yesterday or today.”
City Hall is encouraging everyone to go through their photos – whether it’s on their phones, cameras or photo albums – and submit these pictures to by email, via social media or by turning them in to City Hall.
The best motifs may then be printed on the new banners that can be admired downtown beginning this summer.
The photo contest will end March 5.
See http://www.cityofnb.ca/residents/downtown_photo_contest.html for updates and forms.
