Building on the success of the all-new 2011 Super Duty launch, Ford Motor Company of Canada has developed a unique and highly targeted consumer interaction program, Project SD-11, to support truck activity in Western Canada. The Super Duty team and Randy Telford of Great Plains Ford will be stopping at the Weyburn Heritage Village on August 7 from 10 a.m. to noon, to speak with local truck drivers one-on-one.
"Ford of Canada is proud of the all-new 2011 Super Duty," said Jeff Tosczak of Great Plains Ford. "Ford recognizes the true measure of a truck can't truly be experienced on just a test drive. Real work doesn't happen on the showroom floor; it happens out on the road, on the ranch, and on the job site. That's why Ford is taking this truck across Saskatchewan to meet the people who know what a truck's all about. We're showing them how the 2011 Ford Super Duty outworks all the rest."
There are five other teams taking the 2011 Super Duty across Western Canada, including stops in British Columbia, northern and southern Alberta and Manitoba. The program started on June 28 and runs through September 24.