Community safety officer Lisa Robertson of the Weyburn Police Service stopped a driver at the Weyburn Comprehensive School to hand out some swag, courtesy of SGI, as a part of National Teen Driver Safety Week on Wednesday.
The swag included sunglasses and materials related to the SGI’s campaign, the “Stop The Goat” social media contest.
October 20-26 is National Teen Driver Safety Week (NTDSW), an initiative of Parachute Canada. Leading up to the week, SGI is hopping on board to encourage teens to drive safe with their “Stop The Goat” social media contest.
Teens make up just seven per cent of Saskatchewan drivers, but were involved in 16 per cent of major injury collisions and nine per cent of fatal collisions last year. Over the next few weeks, you’ll be seeing the goat pop up on SGI’s Facebook and Instagram pages. We want to stop his influence – and teens in Saskatchewan will have a chance to win one of 10 $250 VISA gift cards if they help out.
Saskatchewan teens (age 15-19) are invited to enter the contest between now and October 20 by:
- liking posts featuring the goat on Facebook and Instagram, and
- tagging two friends.
Teens who like and share on both Facebook and Instagram get two entries. If they follow them on Facebook or Instagram, they get an additional entry for each platform. (That’s up to four entries per person!) Then, during National Teen Driver Safety Week, two winners will be selected each day.
“National Teen Driver Safety Week highlights the importance of developing safe driving habits that last a lifetime,” said Penny McCune, Chief Operating Officer of the Auto Fund. “Habits like driving sober, staying focused on the road, and obeying posted speed limits.”
SGI’s Graduated Driver’s Licensing Program, which is designed to improve road safety by exposing new drivers to incremental levels of risk as they gain more driving experience, also supports these responsible behaviours.
