Shaw Communications has announced a multi-year partnership with Canada's top-ranked PGA Tour pro and Presidents Cup breakout star Graham DeLaet.
As part of the agreement, DeLaet will sport the Shaw logo on the front of his hat and golf bag in golf tournaments around the world. DeLaet hits the field for the first time with Shaw branded gear at the 2014 Farmers Insurance Open, January 23-26.
"Graham is a highly accomplished athlete, a proud Canadian and a great ambassador for the game of golf," said Brad Shaw, CEO, Shaw Communications Inc. "We are proud to have Graham represent Shaw and all of our employees and welcome him as part of our growing support for this great game in Canada."
This partnership will see Shaw and Graham explore all opportunities to create exciting new golf content, for viewers and advertisers by leveraging Shaw's considerable media assets. Through this agreement Shaw will also become the official communications provider for DeLaet.
"I'm very excited to be part of the Shaw team. Shaw is one of the great, homegrown Canadian companies with a storied history of charitable and community support, which is something that I strongly believe in," said Graham DeLaet.
Known as one of golf's best ball strikers, DeLaet had a breakout year in 2013, recording seven Top 10 finishes and finishing 21st on the PGA TOUR's money list. He also placed eighth in the FedEx Cup Playoffs and finished the season with a solid performance in his first appearance with the International Team at the Presidents Cup. Starting off the 2014 PGA TOUR season, Graham has already recorded two top 10 finishes in three official events, and is currently ranked 23rd on the TOUR's money list.
